We all love Jeans and share a passion for them and mourns a pair of worn out jeans as a close friend. Nudie Jeans is a Swedish premium clothing brand already leading European denim designers and are quickly emerging as one of the world’s most popular and exciting jeans producers.

As of 2003, the company had only 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of their revenue was generated outside of Sweden. These figures are likely to have increased massively during the past 5 years as the brand has become more popular (in 2004, Nudie’s net income increased by 70%).

Nudie specialise in raw & pre-washed denim jeans, but the company’s collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales. The brand is, alongside Acne Jeans, WESC and J. Lindeberg, one of the most successful new Swedish clothing companies (both domestically & internationally); Nudie clothing retails in over 20 countries.

The philosophy of Nudie jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude. Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.

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